Case Study: Promoting Nexmo's API-based SMS Services to the Developer Community
The Task: Drive adoption of Nexmo's API-based SMS, Voice, and other services by showcasing the innovative ways in which customers around the world are using those services to overcome real business challenges. The Approach: Distill the essence of each customer's challenge so that the specific challenges have universal resonance for the reader. The Specific Challenge: Nexmo's customer Ecostarter wanted to distinguish itself by enabling its customers using its heating systems to turn on their vacation home heating systems remotely. The More Universal Challenge: EcoStarter faced a service delivery challenge thrown up by physical distance and the limited reach of the internet. If it communicate with the remote systems, it could overcome the challenge. But how to communicate with the remote systems?
"Nexmo stood out for its combination of global reach, reliability, responsiveness, and pricing."